01 Client Profile
Upper Living is part of Zheshang (Hong Kong) Group and brings together building materials, interior design, custom furnishing and project services through a global home-product supply chain.
Market Expansion
Upper Living
Building a credible Australian pathway for an integrated home offer.
Visit client website02 Needs & Goals
Upper Living aims to bring high-quality, competitively priced whole-home customisation and furniture products and services to Australia.
03 What We Did
We conducted extensive market research, assessed the opportunity and delivery challenges, developed the market strategy, and established relationships with associations, property-sector partners and influential industry figures.
04 Progress
Market development, partnership building and service-model preparation are progressing in a structured sequence.
A conversation is a good beginning