DAOFLOW

About Daoflow

Built on experience.
Designed for
what comes next.

An independent consulting and technology business connecting Australia and Asia, strategy and execution.

Small by design.
Hands-on by nature.

Daoflow brings business understanding and technology together. We work directly with brands building an Australian presence and businesses improving the way they operate.

Our work starts with the real problem: the market you need to understand, the relationship you need to build, or the workflow that needs to work better.

Our co-founders

20+ years.
A practical perspective.

Jackey Xu 徐剑

Jackey Xu 徐剑

Co-founder · Product, operations and market expansion

Jackey graduated from Zhejiang University and holds an MBA from MGSM in Australia. He has more than 20 years of experience across internet products and business operations.

From 2003 to 2013, he worked at Alibaba, where he led product and operations work for AliWangWang and later served as an HR Business Partner for Taobao Marketplace, supporting the incubation of platform initiatives through organisation development.

In 2019, he co-founded BuyersCircle in Australia. The platform served more than 10,000 supermarkets, restaurants and community group leaders nationwide, and its distribution network helped several Chinese brands enter the Australian market.

From 2022 to 2024, he served as CTO of an Ironfish property-sales platform project, exploring digital and AI transformation in a traditional business.

Deedee Tan 谭丁玲

Deedee Tan 谭丁玲

Co-founder · Marketing, channels and business development

Deedee worked at Alibaba from 2002 to 2012 across sales, operations and marketing.

In 2019, she co-founded BuyersCircle and served as Vice President of Marketing and Business Development. She built extensive market and channel experience, supported several brands entering Australia, and developed practical expertise in launching brands from an early stage in the Australian market.

These are prior professional experiences of the founders. They do not represent client engagements or endorsements by the organisations named.

DAOFLOW 道流

Inspired by Dao — the natural way things connect, evolve and move without unnecessary force.

For us, flow means making it easier for ideas, markets, people and technology to work together.

A conversation is a good beginning

Let’s find
the next flow.

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