Market Expansion
Turning a Melbourne food brand into a growing Sydney presence.
Visit client websiteFounded in Melbourne in 2017, Chef Q supplies locally sourced hotpot meats and frozen products to supermarkets, restaurants, caterers and communities, supported by temperature-controlled delivery and certified food-handling systems.
Chef Q wanted to enter Sydney, select products suited to the local market and build a repeatable route to supermarkets and restaurants.
We developed the market-entry plan, advised on product selection and pricing, and used our established channel relationships to introduce Chef Q to major Sydney supermarkets and restaurants.
Within six months, the brand established active Sydney accounts and moved into a pattern of stable order growth.
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